Traditional or Digital? Which will meet the Needs of Political Campaigns?

Political digital marketing is the process by which politicians or candidates for the upcoming elections can promote themselves and their parties in front of voters by communicating masterly crafted content online aimed at gaining public support. As a political marketer, we are equipped with marketing strategies and techniques that work with the needs and policies of politicians and elections. Till now, traditional marketing used to work like a magic for candidates that appealed citizens to vote for an eligible candidate with creative and informative content.
But why we as a digital political advertising agency are talking about traditional marketing here? Well, traditional marketing for politicians had some good amount of advantages, here have a look:
1. Ease in reaching local voters
2. Promotional materials can be kept and recycled
3. It was easy to understand
4. Easy to process and recall
5. Better success rate
But still, it lacked something we are now overcoming with digital political campaigns such as:
1. Expensive
2. Time taking
3. Hard to target audience
4. Less scope of information and interaction
5. Hard to measure the results
Well, these factors were more affective to the overall progress than being effective and thus after the technological advancement and improvement in internet consumption by common people, digital marketing came into the business and it started spreading its roots to promote every business and service. Politics and elections are no exception to get advantages from digital marketing and it has a proven success rate.
Now, one can ask why digital marketing and social media marketing for political campaigns is useful and why they should think about it?
Here are some benefits of digital marketing that have proved successful in Political Marketing Campaigns:
• Digital marketing improves communication and establishes trust with voters and candidates.
• The number of users of technological tools is growing every day, which is allowing the capture of followers who become voters.
• Politicians don’t need to involve any other traditional media or journalists
• We can acquire market intelligence easily identifying the strengths and weaknesses of the group with digital listening and
develop the strategy accordingly.
• Cost of investment in digital marketing is comparatively low and the results more awesome.
Digital or social media marketing for politicians is not just about creating a website, sending emails, creating a blog or creative image and then posting them on various social platforms but it is about having a strategic plan to optimize the use and develop techniques to attract voters. For these, digital marketing is no doubt more efficient in achieving this. We respect traditional marketing as we believe it is the father of all the fundamental marketing strategies, but we always keep it digital here at SocialChamps Media Pvt. Ltd. because it’s fun to develop strategies online and we are experts in achieving better results for politic.

Leave a Reply