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Get Voters to the Polls with Effective Mobile Marketing Strategy

Get Voters to the Polls with Effective Mobile Marketing Strategy

Computerized politics the use of digital targeted marketing technologies to election campaigns in India is now trending and almost every politician prefers digital technologies over traditional marketing techniques to get voters to the polls. Political campaigns in India have employed digital technologies for more than a decade now, which help to develop sophisticated ways andRead more about Get Voters to the Polls with Effective Mobile Marketing Strategy[…]

Mobile Marketing, one of the Smart Moves in Political Campaigns

Mobile Marketing, one of the Smart Moves in Political Campaigns

Political marketing is obviously changing its face like any other marketing technique. The advancements in technology and fundamental things are getting introduced in the Indian marketing scenario. The consumer approach and behaviorism have got a patterned shift and it is no difficulty for us as marketers to understand, so, we are designing our new campaignsRead more about Mobile Marketing, one of the Smart Moves in Political Campaigns[…]

Why SMS still Rules the World of Election Campaigns

Why SMS still Rules the World of Election Campaigns

In the last decade, political campaigns during the elections in India have been changing rapidly since new marketing methods like bulk SMS, short but simple text messages are being used by political candidates instead of traditional methods like hoardings, newspaper ads and there is a reason behind it. Almost every political party nowadays uses premiumRead more about Why SMS still Rules the World of Election Campaigns[…]

Traditional or Digital? Which will meet the Needs of Political Campaigns?

Traditional or Digital? Which will meet the Needs of Political Campaigns?

Political digital marketing is the process by which politicians or candidates for the upcoming elections can promote themselves and their parties in front of voters by communicating masterly crafted content online aimed at gaining public support. As a political marketer, we are equipped with marketing strategies and techniques that work with the needs and policiesRead more about Traditional or Digital? Which will meet the Needs of Political Campaigns?[…]

How Social Media has Changed Politics and How Can we get Benefits from it

How Social Media has Changed Politics and How Can we get Benefits from it

The overall picture of elections has changed a lot in the last couple of years. The arrival of the internet has played an important role in this transformation. Online Social platforms to be particular are now interesting factors in running social media election campaign, and in the way of understanding how people think about theirRead more about How Social Media has Changed Politics and How Can we get Benefits from it[…]

Here is how Digital Marketing can help you create a strong footprint in upcoming elections

Here is how Digital Marketing can help you create a strong footprint in upcoming elections

As the election fever keeps rising in Rajasthan, Chhattisgarh, Madhya Pradesh, Mizoram, and Telangana, so does the digital marketing for politicians is playing a vital role in appealing voters.  Whatever be the results in the New Year, the political marketing strategies used by the professionals and leveraged by the political parties are going to catchRead more about Here is how Digital Marketing can help you create a strong footprint in upcoming elections[…]

Use of Social Media in Political Campaigns

Use of Social Media in Political Campaigns

Social media is the bandwagon among different age groups. Well, the most obsessed with social media is none other than the youth or the teens. This is the fastest way to communicate or stay connected to this demography. After realizing, these political parties also have started to steer their agenda on social media to reach out to the large mass of youth. Read more about Use of Social Media in Political Campaigns

10 Common Mistakes Political Campaigns Make on Facebook

10 Common Mistakes Political Campaigns Make on Facebook

Social media is the new canvassing medium for the politician, and they have used the platform very well to reach out to the crowd, which often stayed away from politics. This crowd consists of mainly the teens and the people in their 20’s.

However, most of them failed to achieve success, and they make these 10 common mistakes in political Facebook campaigns. Read more about 10 Common Mistakes Political Campaigns Make on Facebook

WhatsApp and Social Media  – Real game changers in Indian Politics

WhatsApp and Social Media – Real game changers in Indian Politics

The advancement of technology has changed the face of the world. No sphere of human life is untouched by it. The unpredictable and the unfathomable power of the popular social media networks across the globe is a revolution in itself. Much was said and heard about the role of social media networks during the Arab Unrest. The people involved in the Arab Unrest may have certainly felt the real might of the social media platforms such as the Facebook, Google Hangout, and the Twitter etc. Even during the presidential election campaigns in the USA in 2012, the role of the social media platforms got the due attention of the people there. Read more about WhatsApp and Social Media – Real game changers in Indian Politics

Making social media – A vehicle to move the election campaign

Making social media – A vehicle to move the election campaign

Like every other previous election in India, the General Election 2014 was the same, except its modes of campaigning. Yes, the role of the social media platforms played a very vital role in disseminating the messages, organizing the party workers & volunteers, and spreading the political opinions from heart to heart. Read more about Making social media – A vehicle to move the election campaign

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